Many people write article after article hoping to make sales and earn money online. Then, when they think they have written enough articles to make their fingers fall off, they stop for a bit because they just know the sales will start rolling in. To their dismay, nothing comes in. No sales, no clicks, nothing. Why is this? The problem is in the headlines. A boring headline is easily ignored. You lose a potential reader and sale because your headline didn’t do anything for them.

When creating headlines, you want to make them stand out from the rest. Think about it. Which headline would grab your attention - “Click here for more information” or “Click here to generate a full time income in 30 days”? It makes sense that an attention grabbing headline will increase click thru rates and conversions.
On another tangent completely, does anyone know anything at all about equine liability? My friend was just in a riding accident at a stables overseas but it wasn’t her horse. I know that in the UK the owner is liable but does anyone know what the international viewpoint is on this?